Beth Comstock, of the New York Women’s Forum, was named Vice Chair of General Electric this week. She is the first woman to hold the title. In 2003, Comstock was placed as GE’s CMO— becoming the first to hold this long-vacant position at GE in more that 20 years. Working closely with GE CEO Jeff Immelt, Comstock began oversight of GE’s $3 billion lighting business last October, and was charged with revamping business practices for the digital era.
Immelt has praised Comstock’s innovative and bold leadership, saying, “She spearheaded our investment in the industrial Internet—driving our evolution to a digital industrial company.”
GE is currently is rapidly pursuing cutting edge computer-based services which gather data in order to increase effectiveness of process performance, maintenance and supplies within their industrial chain.
Four years ago, Comstock joined the board of Nike as she prepared for her transition as a seasoned advertising and marketing executive into upper management at GE. She has previously held high-profile positions at CNN, CBS and NBC.
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