IWF Spain member Celia de Anca contributed a recent article to the Harvard Business Review about the new trend of creating “communities of aspiration,” (CCAs) in the workplace. CCAs are internal groups in companies formed to address a specific business or intellectual challenge.
de Anca explains the difference between CCAs and other types of communities in the workplace, such as communities of origin, which are formed based on our personal connections to to the past and our identities (based on race, gender, religion or past experiences).
“Communities of aspiration look toward the future. If communities of origin and growth are bonded by perceptions of sameness, communities of aspiration are held together by the differences between their members. Corporate communities of aspiration (CCAs) are (often temporarily) bound together by a common business or intellectual challenge. They benefit from the differences between members to co-create or co-execute specific tasks, and when the task is complete, they dissolve.” (Source: Harvard Business Review)
Celia de Anca, Ph.D is currently the Director of the Centre for Diversity in Global Management at IE Business School. She was previously the Director of Corporate Programmes at the Euro-Arab Management School, Granada. She is the author of Beyond Tribalism (Palgrave McMillan 2012) and co-author of Managing Diversity in the Global Organization