IWF Washington, DC member Martha Boudreau, Executive Vice President and Chief Communications and Marketing Officer of AARP, received the Silver Medal Award today from the American Advertising Federation as part of the Advertising Week DC conference.
Martha Boudreau is AARP’s chief communications & marketing officer. She is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels: social, digital, earned media and paid media along with AARP’s leading publications, AARP The Magazine and AARP Bulletin. Read more here about Martha here at AARP.com
The Silver Medal Award is bestowed upon recipients for their contributions in advancing the advertising community, their creative talent and their leadership contributions within the companies they represent.
“Martha is widely respected in the industry for vision, employee leadership, market perspective and developing cutting-edge products and services for clients,” said Scott Williams, president of AAF DC. “We are pleased to recognize her accomplishments as a communications leader on the client side, agency side, and in the community.”