Founder and Executive Director
Iryna Rubis currently heads Pislyazavtra, a civil society organization founded in 2015 with a mission of moving business and society towards gender equality, overcoming the gender pay gap, and becoming a female-friendly and anti-sexist society through communication campaigns, peer-to-peer reeducation, media, events, digital activism, and educational projects. An established gender, diversity, and inclusion expert and social entrepreneur, some of her recent achievements include developing a personal stress-relieving Telegram chatbot for Ukrainian teenagers during wartime, with 2.2 million views in 2022; training over 3,000 business leaders on DE&I in 2021 from companies such as Vodafone, Henkel, Philip Morris International, and GSK; and creating the first human rights promotion video on Ukrainian TikTok, with 20 million views.
Iryna serves as a board member for Fulcrum, an LGBTQ rights NGO based in Ukraine and as a guest lecturer at the Kyiv School of Economics, where she hosts a management course on diversity and inclusion. She holds a master’s degree in Business Administration in General Management from the University of Sheffield, UK, and a master’s degree in Marketing from Kiev National Trade Economy University, Ukraine. Additionally, she has attended programs at the IE Business School in Madrid, Spain, and the Ukrainian Corporate Governance Academy. Words she uses to describe herself include entrepreneur, human rights promoter, connector, ex-reporter, LGBTQ ally, stereotype hater, energetic visionary, partner, and a mom of three.